NEW DIGITAL ERA
Bridge Courses 3 Months (12 Weeks) Offline Classroom • Ghaziabad

Performance Marketing & Marketing Analytics

Master High-ROAS Paid Acquisition, Signal Tracking, Server-Side Tagging & BI Dashboards

Duration
3 Months
Training Mode
100% Offline
Placement
100% Support
Campus
Sahibabad
4.9/5
•340+ Reviews•820+ Alumni
Fast-Track Admission

Book 1-on-1 Career Counselling

Visit our Ghaziabad campus or speak with our academic counsellor to review the syllabus & batch dates.

+91 98712 64699Sahibabad, Ghaziabad
High-ROI Paid Acquisition

The Math of Growth: Master Paid Media Scaling, Tracking Infrastructure & Data Intelligence

Top brands don't gamble on advertising; they operate with mathematical precision. This intensive 3-month offline classroom course in Ghaziabad is designed for professionals and marketers who want to manage high-budget ad spend, maximize ROAS, and master technical tracking infrastructure.

You will deeply explore Google Ads (Search, Performance Max, YouTube), Meta Ads (Advantage+ and creative testing frameworks), conversion tracking with Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Conversions API (CAPI), and automated BI reporting dashboards in Looker Studio.

Offline Classroom Environment in Ghaziabad

Located at 3rd Floor, A-303, Sector 5, Sahibabad, Ghaziabad. High-speed labs, dedicated workstations, and direct access to instructors for instant doubt resolution.

Intensive Hours
130+ Hrs
Advanced paid media labs
Ad Platforms
Google & Meta
Deep enterprise setup
Tracking Tech
GTM + CAPI
Server-side data setup
Placement Support
100%
Direct agency hiring
Audience & Prerequisites

Who Should Join & Eligibility

Whether you are stepping into the digital ecosystem for the first time or looking to specialize in high-value capabilities.

01

Digital Marketers Ready to Level Up

Marketers with basic knowledge wanting to specialize in the highest-paying digital marketing domain: paid media and analytics.

02

E-Commerce & D2C Brand Operators

Founders and operators who need to scale their ad spend profitably without burning capital on unoptimized campaigns.

03

Data-Oriented Professionals & Analysts

Individuals with strong analytical and numerical abilities who want to apply data skills to high-velocity performance marketing.

04

Freelance Media Buyers

Freelancers looking to manage ad budgets for international e-commerce and SaaS brands on monthly retainers plus profit shares.

Course Eligibility Criteria

Clear, accessible entry requirements
  • Any Bachelor's degree or working professional (Any stream: Commerce, Science, Engineering, Economics, etc.)
  • Comfort with numbers, basic percentages, and analytical thinking
  • Prior basic familiarity with digital marketing concepts is helpful but not mandatory
  • Personal laptop with spreadsheet software (Excel / Google Sheets) for ad modeling labs
Need Clarification?

Talk to our academic team to assess whether this course fits your career aspirations.

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Master High-Impact Skills

Key Learning Outcomes

What you will be equipped to execute with confidence upon completing this program.

Enterprise Google Ads Architecture

Build and scale Search, Performance Max, and YouTube campaigns with advanced bidding strategies (tCPA, tROAS).

Agency-Verified Outcome

Meta Ads Scaling & Creative Testing

Master Advantage+ campaigns, broad targeting, lookalike segmentation, and systematic ad creative testing frameworks.

Agency-Verified Outcome

Technical Tracking & Server-Side Tagging

Configure Google Tag Manager (GTM), GA4 purchase events, and server-side Meta Conversions API (CAPI) to eliminate signal loss.

Agency-Verified Outcome

Marketing Unit Economics Mastery

Calculate and optimize customer acquisition costs (CAC), blended ROAS, marketing efficiency ratio (MER), and customer lifetime value (LTV).

Agency-Verified Outcome

Automated Looker Studio BI Dashboards

Connect ad platforms to Looker Studio to build real-time executive dashboards that impress clients and leadership.

Agency-Verified Outcome

Conversion Rate Optimization (CRO)

Analyze user drop-offs in GA4 funnels, run A/B landing page tests, and systematically improve conversion rates.

Agency-Verified Outcome
Structured Month-By-Month Progression

Complete Month-Wise Curriculum

Deeply specialized, non-repetitive modules designed around actual agency workflows and real-world execution.

Month 1 • 44 Hours

Advanced Google Ads: Search, Performance Max & YouTube Scaling

Master intent-driven advertising on Google: bidding algorithms, Quality Score hacking, and PMax campaign asset architecture.

1Module 1: Advanced Google Search Campaigns

Search intent mapping, exact vs. phrase matching in modern Google Ads
Negative keyword lists, search term auditing, and Quality Score optimization
Smart Bidding mechanics: Target CPA, Target ROAS, Maximize Conversion Value
Responsive Search Ads (RSAs): Pinning, asset customization & ad strength

2Module 2: Google Performance Max (PMax) & YouTube Ads

PMax architecture: Asset groups, audience signals, and search themes
Feed optimization for Google Merchant Center (Google Shopping ads)
YouTube Video Action campaigns: Skimmable ads, bumper ads, and remarketing
Auditing Google Ads accounts: Identifying wasted spend and keyword cannibalization
Questions about this curriculum? Visit our Ghaziabad campus for a demo class.
The Complete Modern Stack

Industry Tools & AI Workflows

Learn with the exact software, platforms, and AI tools used daily by top agencies and global tech teams.

Standard Industry Tools

Enterprise-grade platforms
Google AdsSearch & Display Network
Meta Ads ManagerPaid Social
Google Tag ManagerTag & Event Management
Google Analytics 4Web Analytics
Looker StudioBusiness Intelligence
Google Merchant CenterShopping Feed
Microsoft ClarityHeatmaps & Recordings
Supermetrics / SheetsData Pipelines

Dedicated AI Superpowers

Generative AI tools integrated into training
ChatGPT-4o
Ad copy variation testing, audience persona simulation
Claude 3.5 Sonnet
Analyzing raw CSV ad performance reports & finding waste
AdCreative.ai
AI-generated conversion-scored banner variations
Pecan AI / Predictive
Predictive LTV modeling and churn prediction
Hands-On Experience

Assignments, Live Projects & Case Studies

No dry theory. Work on live campaigns, analyze real client metrics, and build proof-of-work.

Hands-On Lab Assignments

Assignment 01

Full-Funnel Google Search & PMax Setup

Structure an enterprise Google Ads campaign for a B2B SaaS or D2C brand with full negative list and asset groups.

Deliverable: Google Ads Editor export file and campaign configuration spreadsheet.
Assignment 02

Meta Ads Creative Testing Matrix

Develop a 20-variation creative testing structure testing 4 hooks across 5 distinct visual styles.

Deliverable: Complete media buying sheet with budget allocation and naming conventions.
Assignment 03

End-to-End GTM eCommerce Event Tracking

Build a GTM container capturing all standard eCommerce dataLayer events through purchase.

Deliverable: Exported GTM JSON container verified with Tag Assistant debug mode.
Assignment 04

Automated Looker Studio Executive Dashboard

Connect GA4 and ad sources to build a one-page real-time executive dashboard calculating blended ROAS.

Deliverable: Live interactive Looker Studio dashboard link.

Live Client Projects

Live Paid Acquisition Campaign for E-Commerce Client

Indian D2C Retail Brand

Manage live ad spend budget on Meta and Google Ads to achieve a minimum 3.5x blended ROAS.

Students analyze actual daily ad spend, bid adjustments, CPA fluctuations, and conversion reports.

Industry Case Studies Analyzed

Scaling a D2C Health Brand from ₹5L to ₹40L/Month Spend

4.2x Blended ROAS

How transitioning to broad Meta targeting and automated GTM tracking unlocked scalable profitable growth.

Cutting B2B Cost Per Lead by 46% via Google Search Quality Score

-46% Cost Per Lead

Restructuring ad groups and improving landing page alignment to raise Quality Scores from 4/10 to 9/10.

Graduation Capstone Project

Comprehensive Performance Marketing Audit & 90-Day Scaling Blueprint

Students conduct a forensic audit of an active or historical paid media account. They identify wasted spend, rebuild the tracking architecture in GTM, design a creative testing framework, allocate budget across Google and Meta, and project ROAS growth within an interactive Looker Studio presentation.

Capstone Required Deliverables:
Forensic account audit identifying at least 5 areas of wasted budget
Technical tracking specification with GTM container and GA4 custom events
Complete creative testing roadmap with 15 ad assets and copy angles
3-month media budget allocation sheet with target CAC and ROAS benchmarks
Interactive Looker Studio dashboard presenting the live campaign metrics
Timeline: Final 2 Weeks of ProgramEvaluated by Agency DirectorsIncluded in Student Portfolio
Credential & Placement

Certification & Career Pathways

Graduate with an agency-backed credential and access high-demand job roles and freelance opportunities.

Certificate in Performance Marketing & Advanced Analytics

Awarded following live account audit defense and capstone presentation to media directors.

New Digital Era Certified Performance Marketer Diploma
Google Ads Search & Google Ads Measurement Certifications
Meta Certified Media Buying Professional alignment
Issued by New Digital Era Academy upon successful capstone defense and lab assessments.

Target Job Roles & Salary Benchmarks

Performance Marketing Specialist
Entry to Mid
₹4.5 LPA - ₹8.0 LPA
Expected Package
Paid Media Buyer (Meta & Google)
Entry to Mid
₹4.2 LPA - ₹7.5 LPA
Expected Package
Growth Marketing Manager
Mid Level
₹6.0 LPA - ₹11.0 LPA
Expected Package
Marketing Analytics Specialist
Entry to Mid
₹4.8 LPA - ₹8.5 LPA
Expected Package

Global Freelancing & Remote Gigs

Earning Potential: ₹50,000 - ₹2,50,000+ / month

High-Ticket Services You Can Offer:
Paid media management retainers ($1,000 - $3,000/mo + 10% ad spend)
GTM, GA4, and server-side CAPI tracking setup ($500 - $1,500 one-time)
Looker Studio BI dashboard development ($400 - $1,000/dashboard)
Ad account audits and strategy consulting ($300 - $800/audit)
Platforms:UpworkFiverrLinkedIn InboundClutch Direct

100% Placement & Interview Preparation

Our dedicated career team helps you bridge the gap between classroom training and your first appointment letter.

Step 1

Media Buying Portfolio Polish

Package your media plans, GTM setups, and Looker Studio dashboards into a technical portfolio.

Step 2

Live Account Audit Simulation

Practice auditing messy ad accounts in front of senior media directors.

Step 3

Agency & Brand Interviews

Direct interview scheduling with top performance marketing agencies in Delhi NCR.

Case-study-based interview coaching (solving live CPA and ROAS scenarios)
Live ad account audit simulation during mock interview rounds
Technical tracking and analytics test preparation
Direct placement referrals to performance agencies and high-growth D2C brands
Frequently Asked Questions

Course FAQs

Everything you need to know about duration, curriculum, campus, and placements.

General digital marketing covers broad topics like basic SEO, organic social media, and blogging. Performance Marketing is laser-focused on paid advertising (Google Ads, Meta Ads), conversion tracking, server-side data infrastructure, and maximizing direct ROI/ROAS on every rupee spent.
Not at all. You need basic arithmetic (percentages, multiplication) and logical reasoning. We teach you step-by-step how to configure tools like Google Tag Manager and GA4 without needing to be a software programmer.
Yes, this is an intensive 100% offline classroom training held at our Sahibabad, Ghaziabad campus. You work directly on live computers and ad account dashboards with expert instructors.
Yes! We allocate real campaign budgets and work on live client accounts so you experience real auction dynamics, real lead costs, and genuine tracking data rather than simulated theory.
Due to privacy updates (like Apple's iOS 14+ and third-party cookie deprecation), ad algorithms cannot optimize without accurate data. Media buyers who know how to set up GTM, GA4, and server-side Meta CAPI are the highest-paid marketers in the industry.
Entry-level performance marketers typically start between ₹4.2 LPA to ₹6.5 LPA, with experienced media buyers scaling to ₹8 LPA - ₹12+ LPA within 2 to 3 years due to immense industry demand.
Admissions Open for Upcoming Batches

Launch Your Career in
Performance Marketing & Marketing Analytics

Take the first step toward high-income skills. Meet our mentors, inspect our lab facilities in Sahibabad (Ghaziabad), and book a free career counselling session today.

Direct Admission Desk
+91 98712 64699
Campus Address
3rd Floor, A-303, Sector 5, Sahibabad, Ghaziabad, UP 201005

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